What is Digital Marketing?

Digital marketing, also known as online marketing, is a method of promoting your brands, products, or services through online channels such as search engines, websites, social media, emails, webinars, and mobile apps. Put simply, digital marketing is any marketing effort that needs electronic devices, software, and the internet to create and promote marketing campaigns.

Digital marketing is a branch of marketing that uses a range of platforms and techniques including social media, email, content, SEO, affiliates, and pay-per-click, to reach, interact, and engage with customers online.

From the smallest startup to the biggest long-established organization, every brand is trying to grab their audience's attention, so there's a lot of competition to stand out from the crowd. Let's look at how you can use different marketing tactics to enhance your digital footprint.